I think there’s a preconceived notion that eating healthy is expensive, and I was one of the people who moaned whenever I saw my receipt after shopping at Whole Foods (aka Whole Paycheck)! But I can see the diffusion in healthier communities now, especially in regular grocery shops like Stater Bros, Ralphs, Albertsons, ethnic grocery shops, and the list goes on. I was shocked when I went grocery shopping in the Persian or Korean supermarkets with my mom and found an aisle with Califia almond milk!
That’s why I was over the moon when I saw Alden’s Coffee Chip ice cream! What’s more impressive is they served it with FAIR TRADE coffee. What are the chances?
Guess where I found this box of caffeinated creaminess?!?
At Ralphs! Not in Los Angeles, not in New York City, but in the small city of Garden Grove, California.
From my perspective, this is a MAJOR breakthrough for the health community because this was not available in my childhood and if it were, either it was too expensive or people questioned the value of organic food.
For years, we marched for corporations that were selling unhealthy food to shut down because they were harming the consumers and the world. But this is evidence that we don’t need to shut down companies, let alone ruin the lives of families working under them. Rather, we can achieve a desired compromise by changing our demand, and slowly but surely, watch these companies listen and pave a much more sustainable future for our younger generation.